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Cool Evaluative Vs Generative Research References Grab my free guide to ux research: A generative researcher will study the behavior of people because it is thought to be. Evaluative research is a study of the effectiveness of a particular method of learning. Generative research is done to generate information about the users and ways in which they operate. Generative research is defined as research that deeply “generates” an understanding of who your customers are (as humans, not as users), and what they experience in their everyday lives. It’s important to keep an open mind when conducting generative research, and avoid fixating on what has already been built, or on existing solutions. Evaluative research, on the other hand, deals with evaluating the already existing solution. Generative research helps with accuracy, and evaluative research helps with precision. Generative research deals with defining the preferred problem and designing the solutions for it. Generative vs evaluative

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