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List Of What Is Data Cleansing And Why Is It Important Ideas In simple terms, data cleansing is the process of removing or fixing corrupt, inaccurate, poorly formatted,. And data cleaning is the way to go. 1.more precise perceptions and trustworthy forecasts: This will not only prevent errors — it will prevent customer and. That’s why the process of regular data cleansing is so important to help businesses avoid the risks and expense of bad or ‘dirty’ data, especially since gdpr was introduced. Clean data allows you to perform customer segmentation better and target your customers more efficiently. Delivers a strong and positive. Data cleansing or cleaning refers to removing inaccurate and irrelevant data. As a result, cleansed data is easy to utilize and will reduce errors in your use,. Data cleansing becomes highly important when your business has a vast database stored in different forms and should not be avoided or delayed. Data cleansing has played an important role in the evolut